{"id":1162,"date":"2024-01-19T16:15:55","date_gmt":"2024-01-19T15:15:55","guid":{"rendered":"https:\/\/automaxl.ch\/privacy-policy\/"},"modified":"2026-01-26T08:16:01","modified_gmt":"2026-01-26T07:16:01","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/automaxl.ch\/en\/privacy-policy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/automaxl.ch\/wp-content\/uploads\/2024\/02\/lorenzo-hamers-9njClq6GPG0-unsplash.jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;8vw||8vw||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#23262d&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;90px||90px||true|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;50px||50px||true|false&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Responsible<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Data protection<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In this <strong>privacy policy<\/strong>, we provide information on which personal data we process in connection with our <strong>activities and operations<\/strong>, including our <strong><nobr>https:\/\/www.automaxl.ch-Website<\/nobr><\/strong>. In particular, we provide information on why, how and where we process which personal data. We also provide information about the rights of persons whose data we process.<\/p>\n<p>Further data protection declarations and other legal documents such as general terms and conditions, terms of use or conditions of participation may apply to individual or additional activities and operations.<\/p>\n<p>We are subject to Swiss data protection law as well as any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/?uri=CELEX%3A32000D0518\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">recognizes<\/a> that Swiss data protection law ensures adequate data protection.<\/p>\n<h2 id=\"kontaktadressen\">1. contact addresses<\/h2>\n<p>Responsibility for the processing of personal data:<\/p>\n<p><strong id=\"verantwortlicher\">Auto Maxl AG<\/strong><br \/><span>Alpsteinstrasse 64<br \/>9100 Herisau<\/span><\/p>\n<p><a href=\"mailto:info@nc-automobile.ch\"><u><span><\/span><\/u><\/a><u><a href=\"mailto:mail@automaxl.ch\" target=\"_blank\" rel=\"noopener\">mail@automaxl.ch<\/a><\/u><\/p>\n<p>In individual cases, there may be other controllers for the processing of personal data or joint controllership with at least one other controller.<\/p>\n<h2 id=\"begriffe-rechtsgrundlagen\">2. terms and legal bases<\/h2>\n<h3 id=\"begriffe\">2.1 Terms<\/h3>\n<p><strong>Personal data<\/strong> is <em>any<\/em> information relating to an identified or identifiable natural person. A <strong>data subject<\/strong> is a person about whom we process personal data.<\/p>\n<p><strong>Processing<\/strong> includes <em>any<\/em> handling of personal data, <em>regardless<\/em> of the means and procedures used, such as querying, comparing, adapting, archiving, storing, reading, disclosing, obtaining, collecting, recording, deleting, disclosing, arranging, organizing, storing, modifying, disseminating, linking, destroying and using personal data.<\/p>\n<p>The <strong>European Economic Area (EEA)<\/strong> comprises the <a href=\"https:\/\/de.wikipedia.org\/wiki\/Mitgliedstaaten_der_Europ%C3%A4ischen_Union\" rel=\"nofollow noopener\" target=\"_blank\">member states of the European Union<\/a> (EU) as well as the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data.<\/p>\n<h3 id=\"rechtsgrundlagen\">2.2 Legal basis<\/h3>\n<p>We process personal data in accordance with Swiss data protection law, in particular the <a href=\"https:\/\/www.fedlex.admin.ch\/eli\/oc\/2022\/491\/de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" id=\"139891\">Federal Act on Data Protection<\/a> (Data Protection Act, DPA) and the <a href=\"https:\/\/www.fedlex.admin.ch\/eli\/oc\/2022\/568\/de\" rel=\"nofollow noopener\" target=\"_blank\">Ordinance on Data Protection<\/a> (Data Protection Ordinance, DPO).<\/p>\n<p><span id=\"rechtsgrundlagen-dsgvo\">We process &#8211; if and insofar as the General Data Protection Regulation (GDPR) is applicable &#8211; personal data in accordance with <em>at least<\/em> one of the following legal bases:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/steigerlegal.ch\/dsgvo\/dsgvo-6\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Art. 6 para. 1 lit. b GDPR <\/a> for the necessary processing of personal data for the performance of a contract with the data subject and for the implementation of pre-contractual measures.<\/li>\n<li>Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data in order to protect the legitimate interests of us or third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Legitimate interests are, in particular, our interest in being able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner and to communicate about them, to ensure information security, to protect against misuse, to enforce our own legal claims and to comply with Swiss law.<\/li>\n<li>Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfill a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).<\/li>\n<li>Art. 6 para. 1 lit. e GDPR for the necessary processing of personal data for the performance of a task carried out in the public interest.<\/li>\n<li>Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.<\/li>\n<li>Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data in order to protect the vital interests of the data subject or another natural person.<\/li>\n<\/ul>\n<h2 id=\"art-umfang-zweck\">3. nature, scope and purpose<\/h2>\n<p>We process the personal data that is <em>required<\/em> to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Such personal data may fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data as well as contract and payment data.<\/p>\n<p>We process personal data for the <em>duration<\/em> required for the respective purpose(s) or by law. Personal data that no longer needs to be processed is anonymized or deleted.<\/p>\n<p>We may have personal data processed <em>by third parties<\/em>. We may process personal data jointly with third parties or transfer it to third parties. Such third parties are, in particular, specialized providers whose services we use. We also guarantee data protection for such third parties.<\/p>\n<p><em>As a matter of principle,<\/em> we only process personal data with the consent of the data subjects. If and to the extent that processing is permitted for other legal reasons, we may refrain from obtaining consent. For example, we may process personal data without consent in order to fulfill a contract, to comply with legal obligations or to protect overriding interests.<\/p>\n<p>We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted by law.<\/p>\n<h2 id=\"kommunikation\">4. communication<\/h2>\n<p>We process personal data in order to be able to communicate with third parties. In this context, we process in particular data that a data subject transmits when making contact, for example by post or e-mail. We may store such data in an address book or with comparable tools.<\/p>\n<p>Third parties who transmit data about other persons are obliged to guarantee data protection for such data subjects. Among other things, the accuracy of the personal data transmitted must be ensured.<\/p>\n<h2 id=\"bewerbungen\">5. applications<\/h2>\n<p>We process personal data about applicants to the extent necessary to assess their suitability for an employment relationship or for the subsequent execution of an employment contract. The required personal data results in particular from the information requested, for example in the context of a job advertisement. We may publish job advertisements with the help of suitable third parties, for example in electronic and printed media or on job portals and job platforms.<\/p>\n<p>We also process personal data that applicants <em>voluntarily<\/em> disclose or publish, in particular as part of cover letters, CVs and other application documents as well as online profiles.<\/p>\n<p><span id=\"bewerbungen-dsgvo\">We process &#8211; if and insofar as the General Data Protection Regulation (GDPR) is applicable &#8211; personal data about applicants, in particular in accordance with <a href=\"https:\/\/steigerlegal.ch\/dsgvo\/dsgvo-9\/#2b\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Art. 9 para. 2 lit. b GDPR <\/a>.<\/span><\/p>\n<p>We may allow applicants to add their details to our <strong>talent pool<\/strong> so that they can be considered for future vacancies. We may also use such information to maintain contact and provide updates. If we believe that an applicant is suitable for a vacancy based on the information provided, we may inform the applicant accordingly.<\/p>\n<h2 id=\"sicherheit\">6. data security<\/h2>\n<p>We take appropriate technical and organizational measures to ensure data security appropriate to the respective risk. With our measures, we guarantee in particular the confidentiality, availability, traceability and integrity of the processed personal data, without being able to guarantee absolute data security.<\/p>\n<p>Access to our website and our other online presence takes place using transport encryption (SSL \/ TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated to HTTPS). Most browsers indicate transport encryption with a small padlock in the address bar.<\/p>\n<p>Our digital communication &#8211; like all digital communication <em>in general<\/em> &#8211; is subject to mass surveillance without cause or suspicion by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police forces and other security authorities. We also cannot rule out the possibility that individual data subjects may be subject to targeted surveillance.<\/p>\n<h2 id=\"ausland\">7. personal data abroad<\/h2>\n<p>We <em>generally<\/em> process personal data in Switzerland and the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular in order to process it or have it processed there.<\/p>\n<p>We may export personal data to all <a href=\"https:\/\/de.wikipedia.org\/wiki\/Liste_der_Staaten_der_Erde#Tabelle\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">countries and territories on earth<\/a> and elsewhere in the <a href=\"https:\/\/www.datenschutzpartner.ch\/2022\/04\/23\/datenschutzerklaerung-daten-export-universum-mond\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">universe<\/a>, provided that the local law guarantees adequate data protection in accordance with <a href=\"https:\/\/steigerlegal.ch\/2022\/09\/10\/ndsg-schweiz-staatenliste\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">the decision of the Swiss Federal Council<\/a> and &#8211; if and insofar as the General Data Protection Regulation (GDPR) is applicable &#8211; in accordance with the <a href=\"https:\/\/commission.europa.eu\/law\/law-topic\/data-protection\/international-dimension-data-protection\/adequacy-decisions_de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">decision of the European Commission<\/a>.<\/p>\n<p>We may transfer personal data to countries whose laws do not guarantee adequate data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or with other suitable guarantees. Exceptionally, we may export personal data to countries without adequate or appropriate data protection if the special requirements under data protection law are met, for example the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. Upon request, we will be happy to provide data subjects with information about any guarantees or provide a copy of any guarantees.<\/p>\n<h2 id=\"rechte\">8 Rights of data subjects<\/h2>\n<h3 id=\"ansprueche\">8.1 Data protection claims<\/h3>\n<p>We grant data subjects all rights in accordance with the applicable data protection law. Data subjects have the following rights in particular:<\/p>\n<ul>\n<li><strong>Information:<\/strong> Data subjects can request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects also receive the information required to assert their data protection claims and ensure transparency. This includes the processed personal data as such, but also information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.<\/li>\n<li><strong>Correction and restriction:<\/strong> Data subjects can have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.<\/li>\n<li><strong>Deletion and objection:<\/strong> Data subjects can have their personal data deleted (&#8220;right to be forgotten&#8221;) and object to the processing of their data with effect for the future.<\/li>\n<li><strong>Data disclosure and data transfer:<\/strong> Data subjects may request the disclosure of personal data or the transfer of their data to another controller.<\/li>\n<\/ul>\n<p>We may defer, restrict or refuse the exercise of the rights of data subjects to the extent permitted by law. We may inform data subjects of any requirements that must be met in order to exercise their rights under data protection law. For example, we may refuse to provide information in whole or in part with reference to business secrets or the protection of other persons. For example, we may also refuse to delete personal data in whole or in part with reference to statutory retention obligations.<\/p>\n<p>In <em>exceptional cases,<\/em> we may charge costs for the exercise of rights. We will inform affected persons of any costs in advance.<\/p>\n<p>We are obliged to take appropriate measures to identify data subjects who request information or assert other rights. Data subjects are obliged to cooperate.<\/p>\n<h3 id=\"rechtsschutz\">8.2 Legal protection<\/h3>\n<p>Data subjects have the right to enforce their data protection claims by taking legal action or to lodge a complaint with a competent data protection supervisory authority.<\/p>\n<p>The data protection supervisory authority for complaints by data subjects against private controllers and federal bodies in Switzerland is the <a href=\"https:\/\/www.edoeb.admin.ch\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Federal Data Protection and Information Commissioner (FDPIC<\/a> ).<\/p>\n<p>European data protection supervisory authorities for complaints from data subjects &#8211; if and insofar as the General Data Protection Regulation (GDPR) is applicable &#8211; are organized as <a href=\"https:\/\/edpb.europa.eu\/about-edpb\/about-edpb\/members_de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">members of the European Data Protection Board (EDPB<\/a> ). In some Member States in the European Economic Area (EEA), the data protection supervisory authorities are federally structured, <a href=\"https:\/\/www.bfdi.bund.de\/DE\/Service\/Anschriften\/Laender\/Laender-node.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">particularly in Germany<\/a>.<\/p>\n<h2 id=\"website\">9. use of the website<\/h2>\n<h3 id=\"cookies\">9.1 Cookies<\/h3>\n<p>We may use cookies. Cookies &#8211; our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) &#8211; are data that are stored in the browser. Such stored data need not be limited to traditional cookies in text form.<\/p>\n<p>Cookies can be stored in the browser temporarily as &#8220;session cookies&#8221; or for a certain period of time as so-called permanent cookies. &#8220;Session cookies&#8221; are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognize a browser the next time it visits our website and thus, for example, to measure the reach of our website. Permanent cookies can also be used for online marketing, for example.<\/p>\n<p>Cookies can be completely or partially deactivated and deleted at any time in the browser settings. Without cookies, our website may no longer be fully available. We actively request your express consent to the use of cookies &#8211; at least if and to the extent necessary.<\/p>\n<p>For cookies that are used to measure success and reach or for advertising, a general opt-out is possible for numerous services via <a href=\"https:\/\/youradchoices.ca\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">AdChoices<\/a> (Digital Advertising Alliance of Canada), the <a href=\"https:\/\/optout.networkadvertising.org\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Network Advertising Initiative<\/a> (NAI), <a href=\"https:\/\/optout.aboutads.info\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">YourAdChoices<\/a> (Digital Advertising Alliance) or <a href=\"https:\/\/www.youronlinechoices.com\/ch-de\/praferenzmanagement\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Your Online Choices<\/a> (European Interactive Digital Advertising Alliance, EDAA).<\/p>\n<h3 id=\"protokollierung\">9.2 Logging<\/h3>\n<p>We may log at least the following information for each access to our website and our other online presence, insofar as this information is transmitted to our digital infrastructure during such accesses: Date and time including time zone, <a href=\"https:\/\/de.wikipedia.org\/wiki\/IP-Adresse\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">IP address<\/a>, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).<\/p>\n<p>We record such information, which may also constitute personal data, in log files. The information is required in order to provide our online presence in a permanent, user-friendly and reliable manner. The information is also required to ensure data security &#8211; also by third parties or with the help of third parties.<\/p>\n<h3 id=\"zaehlpixel\">9.3 Tracking pixels<\/h3>\n<p>We can integrate tracking pixels into our online presence. Tracking pixels are also known as web beacons. Tracking pixels &#8211; including those from third parties whose services we use &#8211; are usually small, invisible images or scripts written in JavaScript that are automatically retrieved when our online presence is accessed. Tracking pixels can be used to collect at least the same information as log files.<\/p>\n<h2 id=\"mitteilungen\">10. notifications and messages<\/h2>\n<p>We send notifications and messages by e-mail and via other communication channels such as instant messaging or SMS.<\/p>\n<h3 id=\"mitteilungen-statistik\">10.1 Measuring success and reach<\/h3>\n<p>Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on. Such web links and tracking pixels can also record the use of notifications and messages on a personal basis. We require this statistical recording of usage to measure success and reach in order to be able to send notifications and messages in an effective, user-friendly, permanent, secure and reliable manner based on the needs and reading habits of the recipients.<\/p>\n<h3 id=\"mitteilungen-einwilligung\">10.2 Consent and objection<\/h3>\n<p>You must <em>always<\/em> consent to the use of your e-mail address and your other contact addresses, unless the use is permitted for other legal reasons. We may use the &#8220;double opt-in&#8221; procedure to obtain double-confirmed consent. In this case, you will receive a message with instructions for double confirmation. We may log the consent obtained, including the <a href=\"https:\/\/de.wikipedia.org\/wiki\/IP-Adresse\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">IP address<\/a> and <a href=\"https:\/\/de.wikipedia.org\/wiki\/Zeitstempel\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">time stamp<\/a>, for reasons of proof and security.<\/p>\n<p>You can object to receiving notifications and communications such as newsletters at any time <em>.<\/em> With such an objection, you can also object to the statistical recording of usage for measuring success and reach. Necessary notifications and communications in connection with our activities and operations remain reserved.<\/p>\n<h2 id=\"social-media\">11. social media<\/h2>\n<p>We are present on social media platforms and other online platforms in order to communicate with interested parties and provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).<\/p>\n<p>The general terms and conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply. In particular, these provisions provide information about the rights of data subjects directly vis-\u00e0-vis the respective platform, including, for example, the right to information.<\/p>\n<p>We are jointly responsible with Meta Platforms Ireland Limited (Ireland) for our <strong>social media presence on Facebook<\/strong>, including the so-called Page Insights &#8211; if and insofar as the General Data Protection Regulation (GDPR) is applicable. Meta Platforms Ireland Limited is part of the <a href=\"https:\/\/www.facebook.com\/help\/111814505650678\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Meta companies<\/a> (including in the USA). Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to provide our social media presence on Facebook in an effective and user-friendly way.<\/p>\n<p>Further information on the type, scope and purpose of data processing, information on the rights of data subjects and the contact details of Facebook and Facebook&#8217;s data protection officer can be found in <a href=\"https:\/\/www.facebook.com\/about\/privacy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Facebook&#8217;s privacy policy<\/a>. We have concluded the so-called <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Data Controller Addendum&#8221;<\/a> with Facebook and thus agreed in particular that Facebook is responsible for guaranteeing the rights of data subjects. For the so-called Page Insights, the corresponding information can be found on the page <a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Information on Page Insights&#8221;<\/a> including <a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Information on Page Insights data&#8221;.<\/a><\/p>\n<h2 id=\"dienste\">12. services of third parties<\/h2>\n<p>We use services from specialized third parties in order to be able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Among other things, we can use such services to embed functions and content in our website. In the case of such embedding, the services used record the <a href=\"https:\/\/de.wikipedia.org\/wiki\/IP-Adresse\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">IP addresses<\/a> of users at least temporarily for technically compelling reasons.<\/p>\n<p>For necessary security, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized or pseudonymized form. This is, for example, performance or usage data in order to be able to offer the respective service.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/about.google\/products\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Services of Google:<\/a><\/strong> Provider: Google LLC (USA) \/ Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: <a href=\"https:\/\/safety.google\/intl\/de\/principles\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Privacy and Security Principles&#8221;,<\/a> <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy<\/a>, <a href=\"https:\/\/privacy.google.com\/intl\/de\/businesses\/compliance\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Google is committed to complying with applicable data protection laws&#8221;,<\/a> <a href=\"https:\/\/policies.google.com\/technologies\/product-privacy?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Google Product Privacy Guide&#8221;,<\/a> <a href=\"https:\/\/policies.google.com\/technologies\/partner-sites?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;How we use data from websites or apps where our services are used&#8221; (information from Google)<\/a>, <a href=\"https:\/\/policies.google.com\/technologies\/cookies?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Types of cookies and similar technologies used by Google&#8221;,<\/a> <a href=\"https:\/\/myadcenter.google.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Advertising you can control&#8221; (&#8220;Personalized advertising&#8221;)<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/www.microsoft.com\/de-ch\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Services from Microsoft:<\/a><\/strong> Providers: Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), Switzerland and the United Kingdom \/ Microsoft Corporation (USA) for users in the rest of the world; General information on data protection: <a href=\"https:\/\/privacy.microsoft.com\/de-de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Data protection at Microsoft&#8221;,<\/a> <a href=\"https:\/\/www.microsoft.com\/de-ch\/trust-center\/privacy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Data protection and privacy&#8221;,<\/a> <a href=\"https:\/\/privacy.microsoft.com\/de-de\/privacystatement\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy<\/a>, <a href=\"https:\/\/account.microsoft.com\/account\/privacy?lang=de-DE\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Data and privacy settings&#8221;.<\/a><\/li>\n<\/ul>\n<h3 id=\"infrastruktur\">12.1 Digital infrastructure<\/h3>\n<p>We use the services of specialized third parties in order to be able to use the necessary digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.cyon.ch\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Cyon:<\/a><\/strong> Hosting; Service provider: cyon GmbH (Switzerland); Information on data protection: <a href=\"https:\/\/www.cyon.ch\/ueber-cyon\/datenschutz\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Data protection&#8221;,<\/a> <a href=\"https:\/\/www.cyon.ch\/legal\/datenschutzerklaerung\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy policy<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/wordpress.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">WordPress.com:<\/a><\/strong> Blog hosting and website builder; Service provider: Automattic Inc (USA) \/ Aut O&#8217;Mattic A8C Ireland Ltd (Ireland) for users in Europe and elsewhere; Privacy Policy: <a href=\"https:\/\/automattic.com\/de\/privacy\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy<\/a>, <a href=\"https:\/\/automattic.com\/cookies\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Cookie Policy<\/a>.<\/li>\n<\/ul>\n<h3 id=\"terminplanung\">12.2 Scheduling<\/h3>\n<p>We use the services of specialized third parties to arrange appointments online, for example for meetings. In addition to this privacy policy, any directly visible terms and conditions of the services used, such as terms of use or privacy policies, also apply.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/calendly.com\/de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Calendly:<\/a><\/strong> Appointment automation platform; Service provider: Calendly LLC (USA); Privacy Policy: <a href=\"https:\/\/calendly.com\/privacy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy<\/a>, <a href=\"https:\/\/calendly.com\/de\/security\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Security&#8221;.<\/a><\/li>\n<li><strong><a href=\"https:\/\/doodle.com\/de\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Doodle:<\/a><\/strong> Online appointment scheduling; Service provider: Doodle AG (Switzerland) as a subsidiary of TX Group AG (Switzerland); Data protection information: <a href=\"https:\/\/doodle.com\/de\/privacy-policy\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy<\/a>, <a href=\"https:\/\/doodle.com\/de\/general-data-processing-terms\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;General Terms and Conditions of the Processing of Personal Data&#8221;<\/a>.<\/li>\n<\/ul>\n<h3 id=\"social-media-funktionen\">12.3 Social media functions and social media content<\/h3>\n<p>We use third-party services and plugins to embed functions and content from social media platforms and to enable the sharing of content on social media platforms and in other ways.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/developers.facebook.com\/products\/social-plugins\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Facebook (social plugins):<\/a><\/strong> Embedding Facebook functions and Facebook content, for example &#8220;Like&#8221; or &#8220;Share&#8221;; Provider: Meta Platforms Ireland Limited (Ireland) and <a href=\"https:\/\/www.facebook.com\/help\/111814505650678\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">other Meta companies<\/a> (including in the USA); Data protection information: <a href=\"https:\/\/www.facebook.com\/policy.php\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy policy<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/developers.facebook.com\/docs\/instagram\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Instagram platform:<\/a><\/strong> Embedding Instagram content; Service provider: Meta Platforms Ireland Limited (Ireland) and <a href=\"https:\/\/www.facebook.com\/help\/111814505650678\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">other Meta companies<\/a> (including in the USA); Privacy Policy: <a href=\"https:\/\/help.instagram.com\/519522125107875\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy (Instagram)<\/a>, <a href=\"https:\/\/www.facebook.com\/policy.php\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy (Facebook)<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/docs.microsoft.com\/linkedin\/consumer\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">LinkedIn Consumer Solutions Platform:<\/a><\/strong> Embedding functions and content from LinkedIn, for example with <a href=\"https:\/\/developer.linkedin.com\/product-catalog\/plugins\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">plugins<\/a> such as the <a href=\"https:\/\/docs.microsoft.com\/linkedin\/consumer\/integrations\/self-serve\/plugins\/share-plugin\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Share Plugin&#8221;;<\/a> Provider: Microsoft; LinkedIn-specific information: <a href=\"https:\/\/privacy.linkedin.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Data protection&#8221; (&#8220;Privacy&#8221;)<\/a>, <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">data protection declaration<\/a>, <a href=\"https:\/\/www.linkedin.com\/legal\/cookie-policy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">cookie policy<\/a>, <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">cookie management \/ objection to e-mail and SMS communication from LinkedIn<\/a>, <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">objection to interest-based advertising<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/developers.tiktok.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">TikTok (social plugins):<\/a><\/strong> Embedding of functions and content from TikTok, for example &#8220;Share to TikTok&#8221;; Providers: TikTok Information Technologies UK Limited (United Kingdom) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland \/ TikTok Inc. (USA) for users in the USA \/ TikTok Pte. Ltd. (Singapore) for users in the rest of the world; information on data protection: <a href=\"https:\/\/www.tiktok.com\/legal\/privacy-policy-eea?lang=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy<\/a>, <a href=\"https:\/\/www.tiktok.com\/legal\/privacy-policy-for-younger-users\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Privacy Policy for Younger Users&#8221;<\/a>, <a href=\"https:\/\/www.tiktok.com\/legal\/cookie-policy?lang=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Cookie Policy<\/a>, <a href=\"https:\/\/ads.tiktok.com\/i18n\/official\/policy\/privacy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Privacy and Cookie Policy for TikTok for Business&#8221; (&#8220;TikTok for Business &#8211; Privacy and Cookie Policy&#8221;)<\/a>.<\/li>\n<\/ul>\n<h3 id=\"kartenmaterial\">12.4 Card material<\/h3>\n<p>We use third-party services to embed maps in our website.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.google.com\/maps\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Google Maps<\/a><\/strong> including <strong><a href=\"https:\/\/cloud.google.com\/maps-platform\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Google Maps Platform:<\/a><\/strong> Map service; Provider: Google; Google Maps-specific information: <a href=\"https:\/\/policies.google.com\/technologies\/location-data?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;How Google uses location information&#8221;.<\/a><\/li>\n<\/ul>\n<h3 id=\"medien\">12.5 Digital audio and video content<\/h3>\n<p>We use services from specialized third parties to enable the direct playback of digital audio and video content such as music or podcasts.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/vimeo.com\/de\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Vimeo:<\/a><\/strong> Video platform; Service provider: Vimeo Inc. (USA); Privacy policy: <a href=\"https:\/\/vimeo.com\/privacy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy policy<\/a>, <a href=\"https:\/\/vimeo.com\/de\/features\/video-privacy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Private video hosting&#8221;.<\/a><\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">YouTube:<\/a><\/strong> Video platform; Service provider: Google; YouTube-specific information: <a href=\"https:\/\/support.google.com\/youtube\/topic\/2803240?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Privacy and Security Center&#8221;,<\/a> <a href=\"https:\/\/support.google.com\/youtube\/answer\/9315727?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;My data on YouTube&#8221;.<\/a><\/li>\n<\/ul>\n<h3 id=\"schriftarten\">12.6 Fonts<\/h3>\n<p>We use third-party services to embed selected fonts, icons, logos and symbols on our website.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/fonts.google.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Google Fonts:<\/a><\/strong> Fonts; Service provider: Google; Google Fonts-specific information: <a href=\"https:\/\/fonts.googleblog.com\/2022\/11\/your-privacy-and-google-fonts.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Your Privacy and Google Fonts&#8221;<\/a>, <a href=\"https:\/\/developers.google.com\/fonts\/faq\/privacy?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Privacy and data collection&#8221;.<\/a><\/li>\n<\/ul>\n<h3 id=\"kommerzielle-kommunikation\">12.7 Advertising<\/h3>\n<p>We use the option of displaying targeted <strong>advertising on third parties<\/strong> such as social media platforms and search engines for our activities and operations.<\/p>\n<p>In particular, we would like to use such advertising to reach people who are already interested in our activities and operations or who might be interested in them<strong>(remarketing<\/strong> and <strong>targeting<\/strong>). For this purpose, we may transmit corresponding &#8211; possibly also personal &#8211; data to third parties that enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website <strong>(conversion tracking)<\/strong>.<\/p>\n<p>Third parties with whom we advertise and with whom you are registered as a user may be able to assign the use of our website to your profile there.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.facebook.com\/business\/ads\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Facebook advertising (Facebook Ads):<\/a><\/strong> Social media advertising; Service provider: Meta Platforms Ireland Limited (Ireland) and <a href=\"https:\/\/www.facebook.com\/help\/111814505650678\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">other Meta companies<\/a> (including in the USA); Data protection information: Remarketing and targeting, in particular with the <strong>Facebook pixel<\/strong> and <strong>custom audiences<\/strong> including <strong>lookalike audiences<\/strong>, <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">privacy policy<\/a>, <a href=\"https:\/\/accountscenter.facebook.com\/ad_preferences\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Advertising preferences&#8221;<\/a> (user registration required).<\/li>\n<li><strong><a href=\"https:\/\/ads.google.com\/intl\/de_de\/home\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Google Ads:<\/a><\/strong> Search engine advertising; Service provider: Google; Google Ads-specific information: Advertising based on search queries, among other things, whereby various domain names &#8211; in particular doubleclick.net, googleadservices.com and googlesyndication.com &#8211; are used for Google Ads, <a href=\"https:\/\/policies.google.com\/technologies\/ads?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Advertising&#8221; (Google)<\/a>, <a href=\"https:\/\/support.google.com\/My-Ad-Center-Help\/answer\/12155764?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Manage displayed advertising directly via ads&#8221;.<\/a><\/li>\n<li><strong><a href=\"https:\/\/business.instagram.com\/advertising\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Instagram Ads:<\/a><\/strong> Social media advertising; Service provider: Meta Platforms Ireland Limited (Ireland) and <a href=\"https:\/\/www.facebook.com\/help\/111814505650678\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">other Meta companies<\/a> (including in the USA); Data protection information: Remarketing and targeting, in particular with <strong>Facebook pixels<\/strong> and <strong>custom audiences<\/strong> including <strong>lookalike audiences<\/strong>, <a href=\"https:\/\/help.instagram.com\/519522125107875\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy (Instagram)<\/a>, <a href=\"https:\/\/www.facebook.com\/policy.php\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy (Facebook)<\/a>, <a href=\"https:\/\/www.instagram.com\/accounts\/access_tool\/ads_interests\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Advertising preferences&#8221; (Instagram)<\/a> (user login required), <a href=\"https:\/\/www.facebook.com\/ads\/preferences\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Advertising preferences&#8221; (Facebook)<\/a> (user login required).<\/li>\n<li><strong><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">LinkedIn Ads:<\/a><\/strong> Social media advertising; Service provider: LinkedIn Corporation (USA) \/ LinkedIn Ireland Unlimited Company (Ireland); Privacy Policy: Remarketing and targeting in particular with the <strong>LinkedIn Insight Tag<\/strong>, <a href=\"https:\/\/privacy.linkedin.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Privacy Policy&#8221;,<\/a> <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy<\/a>, <a href=\"https:\/\/www.linkedin.com\/legal\/cookie-policy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Cookie Policy<\/a>, <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Objection to personalized advertising<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/about.ads.microsoft.com\/de-ch\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Microsoft Advertising:<\/a><\/strong> Search engine advertising on Bing, DuckDuckGo and Yahoo!; Service provider: Microsoft; Microsoft Advertising-specific information: <a href=\"https:\/\/about.ads.microsoft.com\/de-de\/ressourcen\/richtlinien\/privacy-policy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Microsoft Advertising Privacy Policy&#8221;,<\/a> <a href=\"https:\/\/about.ads.microsoft.com\/de-de\/policies\/legal-privacy-and-security\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Microsoft Advertising Policies: Legal, Privacy and Security&#8221;,<\/a> <a href=\"https:\/\/account.microsoft.com\/privacy\/ad-settings\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Advertising Settings&#8221; (objection to personalized advertising)<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/ads.tiktok.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">TikTok Ads:<\/a><\/strong> Social media advertising; Service providers: TikTok Information Technologies UK Limited (United Kingdom) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland \/ TikTok Inc. (USA) for users in the USA \/ TikTok Pte. Ltd. (Singapore) for users in the rest of the world; Data protection information: Remarketing and targeting in particular with the <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9663\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>TikTok pixel<\/strong><\/a><a href=\"https:\/\/www.tiktok.com\/legal\/privacy-policy-eea?lang=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Privacy Policy<\/a>, <a href=\"https:\/\/www.tiktok.com\/legal\/privacy-policy-for-younger-users\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Privacy Policy for Younger Users&#8221;<\/a>, <a href=\"https:\/\/www.tiktok.com\/legal\/cookie-policy?lang=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Cookie Policy<\/a>, <a href=\"https:\/\/ads.tiktok.com\/i18n\/official\/policy\/privacy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Privacy Policy and Cookie Policy for TikTok for Business&#8221; (&#8220;TikTok for Business &#8211; Privacy and Cookie Policy&#8221;)<\/a>.<\/li>\n<\/ul>\n<h2 id=\"erweiterungen\">13. extensions for the website<\/h2>\n<p>We use extensions for our website in order to be able to use additional functions. We may use selected services from suitable providers or use such extensions on our own server infrastructure.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.google.com\/recaptcha\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Google reCAPTCHA:<\/a><\/strong> Spam protection (differentiation between desired content from humans and unwanted content from bots and spam); Provider: Google; Google reCAPTCHA-specific information: <a href=\"https:\/\/developers.google.com\/recaptcha\/?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;What is reCAPTCHA?&#8221;.<\/a><\/li>\n<\/ul>\n<h2 id=\"erfolgs-und-reichweitenmessung\">14. success and reach measurement<\/h2>\n<p>We try to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website. We can also, for example, test and compare how different parts or versions of our online offering are used (&#8220;A\/B test&#8221; method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.<\/p>\n<p>In most cases, the <a href=\"https:\/\/de.wikipedia.org\/wiki\/IP-Adresse\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">IP addresses<\/a> of individual users are stored to measure success and reach. In this case, IP addresses are <em>generally<\/em> shortened (&#8220;IP masking&#8221;) in order to comply with the principle of data minimization through the corresponding pseudonymization.<\/p>\n<p>Cookies may be used to measure success and reach and user profiles may be created. Any user profiles created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window and the &#8211; at least approximate &#8211; location. <em>In principle,<\/em> any user profiles are created exclusively in pseudonymized form and are not used to identify individual users. Individual third-party services with which users are registered may be able to assign the use of our online offering to the user account or user profile of the respective service.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/analytics.google.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Google Analytics:<\/a><\/strong> Performance and reach measurement; Service provider: Google; Google Analytics-specific information: Measurement also across different browsers and devices <strong>(cross-device tracking)<\/strong> and with pseudonymized IP addresses, which are only transmitted in full to Google in the USA <em>in exceptional cases<\/em>, <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Data protection&#8221;,<\/a> <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Browser add-on to deactivate Google Analytics&#8221;.<\/a><\/li>\n<li><strong><a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Google Tag Manager:<\/a><\/strong> Integration and management of other services for measuring success and reach as well as other services from Google and third parties; Provider: Google; Google Tag Manager-specific information: <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/9323295?hl=de\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">&#8220;Data collected with Google Tag Manager&#8221;;<\/a> further information on data protection can be found in the individual integrated and managed services.<\/li>\n<\/ul>\n<h2 id=\"video-ueberwachung\">15. video surveillance<\/h2>\n<p>We use video surveillance to prevent criminal offenses and to preserve evidence in the event of criminal offenses as well as to exercise our domiciliary rights. If and insofar as the General Data Protection Regulation (GDPR) is applicable, these are overriding legitimate interests in accordance with <a href=\"https:\/\/steigerlegal.ch\/dsgvo\/dsgvo-6\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Art. 6 para. 1 lit. f GDPR <\/a>.<\/p>\n<p>We store recordings from our video surveillance for as long as they are required to preserve evidence.<\/p>\n<p>We may secure recordings on the basis of legal obligations, to enforce our own legal claims and in the event of suspected criminal offenses and transmit them to competent authorities, in particular judicial or law enforcement authorities.<\/p>\n<h2 id=\"schlussbestimmungen\">16. final provisions<\/h2>\n<p>We have created this data protection declaration with the <a href=\"https:\/\/www.datenschutzpartner.ch\/angebot-datenschutz-generator\/\" rel=\"nofollow noopener\" target=\"_blank\" id=\"1707744730\">data protection generator<\/a> of <a href=\"https:\/\/datenschutzpartner.ch\/\" rel=\"nofollow noopener\" target=\"_blank\">Datenschutzpartner<\/a>.<\/p>\n<p>We may amend and supplement this privacy policy at any time. We will provide information about such amendments and additions in an appropriate form, in particular by publishing the current privacy policy on our website.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/automaxl.ch\/wp-content\/uploads\/2024\/02\/erik-mclean-3WAMh1omVAY-unsplash.jpg&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;118px||0px||false|false&#8221; custom_padding_tablet=&#8221;100px||0px||false|false&#8221; custom_padding_phone=&#8221;90px||0px||false|false&#8221; global_module=&#8221;196&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;870px&#8221; custom_margin=&#8221;0px||53px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>INTERESTED?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>WE LOOK FORWARD TO HEARING FROM YOU<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Put your trust in Auto Maxl AG as your first port of call in the vehicle trade. Discover quality, reliability and excellent service &#8211; all under one roof. We look forward to helping you conquer the roads in your dream car.  <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; button_text=&#8221;Contact us&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#xf073;||fa||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;25px||0px||false|false&#8221; custom_padding=&#8221;9px|55px|9px|40px|false|false&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#30373e&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;32px||32px||false|false&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#434a52&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ResponsibleData protectionIn this privacy policy, we provide information on which personal data we process in connection with our activities and operations, including our https:\/\/www.automaxl.ch-Website. In particular, we provide information on why, how and where we process which personal data. We also provide information about the rights of persons whose data we process. Further data protection [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-1162","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy policy - AUTO MAXL AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaxl.ch\/en\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy policy - AUTO MAXL AG\" \/>\n<meta property=\"og:description\" content=\"ResponsibleData protectionIn this privacy policy, we provide information on which personal data we process in connection with our activities and operations, including our https:\/\/www.automaxl.ch-Website. 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